Today, we do not have enough time at work to write full words, phrases, or sentences and as a result, we use acronyms (abbreviations formed from the initial letters of other words and pronounced as a word) and abbreviations. So here are some of the most useful of them for you:

1. ASAP = as soon as possible

 Please, check the figures ASAP!

2. CEO = Chief Executive Officer

 Sundar Pichai is the CEO of Google Inc.

3. FYI = for your information

FYI, that form that been revised. Have a look at the new one.

4. R&D = Research and Development

R&D team is working on a new project and they are already making some progress!

5. PR = Public Relations

Let's discuss the PR campaign ideas.

6. RRP= recommended retail price

  MSRP = manufacture's suggested retail price

You can see the MSRP on the tag.

7. KPI = Key performance indicators

We use KPIs to evaluate the company's success at reaching the targets.

8. ETA = estimated time of arrival

 The ETA is 9:05 A.M. Do not forget to pick him up!

9. B2B = Business to Business

  B2B companies invest a lot of money in digital marketing.

10. B2C = Business to Customer

Walmart, Amazon, and Target are the examples of B2C companies.